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REAL Sales Training Method

6 Part mini series

5 Step Sales

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About Ryan

Ryan Casey began his sales career in the late 90s during his senior year of high school. Despite being a shy kid, he quickly excelled, finishing in the top 10 nationally in his first year at the age of 18.

While attending the University of Washington, Ryan managed a summer sales office for Vector Marketing/Cutco Cutlery, achieving the #3 office and then the #1 office in the nation over two summers, generating more than $1,000,000 in sales.


After earning his degree in Business Management, Ryan worked full-time as a District Manager and then Division Manager for Vector. From 2007 to 2020, he consistently achieved seven-figure sales years. In 2016, he opened his first Orangetheory Fitness franchise, successfully launching with over 700 members and ranking in the top 10 for Orangetheory. By 2018, Ryan had opened his second studio, and both consistently ranked in the top 10% for performance among over 1,000 Orangetheory locations.

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What People Are Saying

  • "After talking to Ryan the first time on the phone, hearing the results his studios were getting and his background. I knew other franchisees could greatly benefit from his sales training. After running a Double Your Sales Challenge with him this summer, the feedback we heard was fantastic. I highly recommend any franchisee or Business Owner to get your staff trained by Ryan!" - Erik Van Horn

  • "Our 8 locations went through Ryan Casey's sales training and it was tremendous. Our locations were struggling with membership sales prior to Ryan's training and after his training all locations increased their sales closing. Now we are regularly tops in our region in membership sales. Thank you, Ryan Casey!" - Henry Kim - Multi-Unit Massage Envy Owner

  • goodman

    “I’ve had the good fortune of working alongside the most dynamic leaders in the direct selling industry. Ryan Casey stands at the top of the class. His deep understanding and expertise in sales training puts him in a separate category. Wisdom he’s earned through experience - paired with superb communication skills – have made an immediate and profound difference in our people.” - Bruce Goodman - President of Vector Marketing

  • "I had the pleasure of working with Ryan for several years and I cannot give a stronger recommendation for Ryan. Ryan is an absolute expert when it comes to sales and leadership training. He consistently provides excellent training and skill development and is head and shoulders above the rest in these aspects." - PJ Potter - Former Western Region Manager Vector Marketing

Want to double your leads and sales for free?

REAL Business Solutions with Ryan Casey

So many small business owners focus on their cost per lead, but completely miss out on the cheapest lead source...referrals!

Referrals are generally the highest efficiency, easiest to sell to, and best overall customers because they are coming from your current customer base.

Watch this video for a quick tip you can immediately implement today to help you get more referrals in your business.

Real Business Solutions

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